Eye Tracking and Usability

A really fantastic article regarding eye motion and web page layout. The article states that users perceive a web page in an “F” Pattern, first and second in a horizontal movement across the top two paragraphs of a page and then in a vertical movement down the left hand side.

This means it’s extremely important to place your most important content near the top, while your secondary points are clearly delineated by headers or bullet points.

On my site, dieselearth.com, I place my Google Ads where they will get the maximum amount of attention (because more clicks on those ads means more money for me). Compare this article to that site’s homepage to see why that position is worth more money.

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