The more I research on this and tell others about the SiteShare program, the more cool stuff I’m finding out. Here’s a blog entry from copyblogger (recommended reading for any niche author) on the trend toward niche market websites.

This echoes an idea I read about in one of my SEO magazines, Search Marketing Standard, called “Targeting the Tail.” Both have to do with focusing less on the broader, general audiences and more on the smaller, niche markets. In copyblogger’s post, he argues for capturing focused audiences for content websites. In the SMS, the focus is on targeting buyers close at the “tail-end” of the buying process.

I agree with both. It would be nice to develop a product that transcends the boundaries and individual challenges we all face in life and develop a product or service that fills a need for virtually every individual on the planet (Coke, Microsoft, Boeing, etc.) but chances are slim and getting slimmer for me. In writing this I believe that most people who are dreaming the big dream of capturing the broader markets are missing the little dreams along the way.

For me, it’s a shift in focus. I’m no longer trying to skip steps in between my-life-right-now and the super-accomplishments I want to achieve. Instead, I’m going to take it one day at a time, focus on my skills and let them develop naturally into something more.

This entry was posted on Thursday, July 13th, 2006 at 11:15 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.