I recently made an adjustment to the ads I’m serving on 1km1kt.net. I eliminated one of three ad units on the page in favor of a monthly billed banner placement. The result was very positive! By eliminating one of the ad units, I caused the remaining units to display fewer, higher paying ads. The effect was an increase in income from the Google AdSense program, along with a revenue bump from the direct-bill skyscraper ad. The logic makes sense, but I guess I wasn’t expecting the results to be so dramatic.

This entry was posted on Saturday, September 30th, 2006 at 9:48 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.