DFW Poker Tournaments
I built BERNinc. for a customer about a year ago for his poker tournament business. He brings just-for-fun poker tournaments to bars and restaurants (primarily in the DFW area, but also in Houston). I’ve been doing the updates on the site – tournament leader boards, new venues, etc. for quite some time and he’s recently asked me to add on a forum to generate more traffic to his site. Rather than add a forum onto his existing site, I registered a new domain name in order to maximize his keyword potential.
The new site is http://www.texaspokerplace.com. Here are some of the potential benefits:
- He’s already got a strong offline user base with a common interest.
- Poker players love to talk about poker. Games they’ve played, beatings they took, strategies, etc.
- A forum allows the membership to involve themselves in the game on a daily basis rather than every week at the tournaments. Hopefully this will draw more existing users to the tournaments by peaking their interest in their off-time.
- The keywords in the domain name are more focused. The theme of the site is currently DFW poker tournaments (and that’s who we’re trying to draw), but could easily be adjusted to refer to Texas holdem style poker as the site grows.
- I’m hosting the forum on my server which gives me more control over the site management – something that’s critical when it comes to community based websites.
- Having two sites helps to generate additional buzz. TexasPokerPlace.com will not only serve as the online community for the BERN inc. poker league, but will also be open to non-league members. This will increase both site traffic as well as provide more opportunity for cross promotion.