Google Custom Placement Packs

An interesting email from the guys at Google regarding 1km1kt.net:

Dear Publisher,

After a recent review of your site, we would like to include 1km1kt.net in our custom placement packs program. Custom placement packs are selections of individually-reviewed sites designed for our largest brand advertisers.

We would like to feature your site more frequently in these advertiser packages, but to do so, we need you to place more image and text-enabled medium rectangle ad units (300×250) on your site. Visit https://www.google.com/adsense/adformats to see a sample of the medium rectangle unit.

The medium rectangle is the most demanded size among our brand advertisers that utilize these packages for both text and image ads. These advertisers want to ensure they reach visitors on high quality sites like yours, and are willing to bid more for ads prominently displayed on these sites. They require that the units be placed “above the fold” on a page so that the ads are immediately visible to your site’s visitors without scrolling down.

If you decide to add medium rectangle units to your site, please notify us by replying to this email so that we can begin featuring your site in more of our advertiser packages.

We also recommend you use the newly launched ad placements feature to define your ad slots to advertisers so they can bid on specific placements on your site. For instructions on how to create ad placements, please visit https://www.google.com/adsense/support/bin/answer.py?answer=50691 .

Sincerely,

Name Removed

AdSense Support

I wonder if this is a general push for the AdSense program, or if I’ve crossed some sort of threshold. If you have any insight, please let me know.


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