SWP Experiment and Site Makeovers
Just a quick update for anyone following along:
The single web page experiment is still doing well. It’s popping in and out of the #1 Google position for the term single web page, which as of today returns 695,000,000 other results. Traffic is low because the term is relatively unpopular, but it’s cool to see the theory at work. I’m posting the results in a .pdf as proof that at least it worked once.
Informed Trade International recently underwent a major redesign. The goal was to enhance the user experience and brand the site a little more effectively without disrupting (or hopefully improving) the already high advertising revenues and product sales. I also wanted to improve visibility to the RSS feed and the newsletter features to try to boost the return rate to the site.
I don’t have much data to go on (since the change is only one day old), but click-through rates seem and sales are so far unaffected. Special thanks to J for the logo design. She really did a great job creating an identifiable symbol for the site.
How to Advertise and 1KM1KT: Free RPG Games
Both of these underwent fairly significant changes as well. Although they both have a product to sell (web hosting on one and affiliate sales on the other), the goal was really to push the newsletter and RSS feeds. How to Advertise is pretty low traffic for the amount of effort I put into it, so hopefully the redesign will have a positive influence. 1KM1KT is one of the higher traffic site in my repertoire, and it’s already seen increased RSS circulation and lots of newsletter sign-ups.