Google Adwords display URL policy for Tracking URLs

Google recently announced that there would be an “Important Change to URL Policy Enforcement” primarily focused on matching domain names, Display URLs, Landing page URLs, and Destination URLs.

What I was unaware of prior to the article (and I’m still not sure) is that Google allows the use of tracking URLs that don’t match the landing page URL domain name. I always assumed that the landing page URL had to match the domain of the display URL – no exceoptions.

Apparently, however, it is acceptable to use a tracking URL from a service like LinkTrack to monitor link activity.

You learn something new every day I guess, but this is definitely something I will be taking advantage of in the future.

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