Google recently announced that there would be an “Important Change to URL Policy Enforcement” primarily focused on matching domain names, Display URLs, Landing page URLs, and Destination URLs.

What I was unaware of prior to the article (and I’m still not sure) is that Google allows the use of tracking URLs that don’t match the landing page URL domain name. I always assumed that the landing page URL had to match the domain of the display URL – no exceoptions.

Apparently, however, it is acceptable to use a tracking URL from a service like LinkTrack to monitor link activity.

You learn something new every day I guess, but this is definitely something I will be taking advantage of in the future.

This entry was posted on Sunday, March 23rd, 2008 at 12:46 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.