A pretty website design is important, but I like to focus more on functionality than appearances. Why? Because I’ve learned that presentation is a distant second to traffic when it comes to online selling. Think about it – your beautiful site sees 100 visitors a day and converts a whopping 5% into paying customers (that’s 5 customers for the math illiterate). Compare that to a clean, less artsy site that sees 1,000 visitors a day and only converts 1% (10 customers). Which do you think you’ll make more money on?

Here are some of my favorite websites that put more emphasis on functionality than they do appearance:

Google
Digg
Technorati
Woot
FeedBurner

This entry was posted on Sunday, October 1st, 2006 at 5:06 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.