If you’re using Google Adwords and are unhappy with either your cost per click or your ad placement, consider the position preferences option for your campaigns.

Using position preference, you can target your bid to aim for a specific position in the ad lineup rather than always trying to be number one. I’ve found that by forgoing the competition for the #1 spot, I’ve lowered my cost per click by as much as 60%. Not only that, but with well written ads I’ve seen a negligible drop in click throughs.

Try aiming your ads at the 2nd, 3rd, or 4th positions. Often times the top one, two or three ads will appear in a separate section of the page leaving whatever ad didn’t make the cut in the top position on the right hand column. This is hard to describe, so check out the picture to see what I mean.

This entry was posted on Thursday, October 5th, 2006 at 11:25 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.